【商業智慧】理想汽車上周銷量再創新高，全因以敵為師的智慧 Li Auto Sets New Sales Record Thanks to Learning from Competitors
Li Xiang, the CEO and founder of Li Auto, recently shared his journey of corporate transformation online. He said that the inspiration for Li Auto's transformation came from Huawei. In the third quarter of 2022, the release of Huawei's AITO M7 had a significant impact on Li Auto's sales of the Li ONE, leading to a decline and even premature discontinuation of production. However, Li Auto did not complain or blame others for this. Instead, Li Xiang took it as an opportunity to learn from Huawei comprehensively. They upgraded to a matrix organisational structure, sought strength in unity, and bid farewell to the guerrilla warfare model.
"We will learn from Huawei comprehensively and become the most advanced enterprise," said Li Xiang. Li Auto studied Huawei's publicly available books and learned from the most advanced enterprise. "The excruciating problems we encounter in product research and development, sales services, supply manufacturing, organisational finance, etc., have been solved by others more than ten years ago, even twenty years ago. Learn! Learn! Learn!"
By treating the competition as teachers and observing and learning from the strengths of competitors, we can effectively enhance our own competitiveness. Li Auto has also seen progress while adhering to this principle, consistently maintaining a position among the top five luxury brands in the Chinese market. Furthermore, the sales of Li Auto's three SUV models have exceeded the combined sales of all SUV products by BBA (Mercedes-Benz, BMW, Audi) in the Chinese market.
Li Auto is confident about the future. They believe they will achieve total sales exceeding BBA in 2024. Along this journey, they have learned from competition, grown from adversity, and turned challenges into opportunities, which is the key to victory.