【商業智慧】Google共同創辦人Larry Page：給予的永遠要超出期望 Google's co-founder Larry Page: Always deliver more than expected

Google共同創辦人Larry Page曾言道：「給予的永遠要超出期望。」當我們談論超出期望時，要思考的不僅是在產品或服務上添加更多功能，而是一種文化和思維模式。這種模式鼓勵我們追求卓越。例如，在Google初創時，並不滿足於創建另一個搜索引擎。他們的目標是徹底改變人們獲取和組織資訊的方式。這遠大的願景推動了他們不斷地突破傳統框架，從而創造出更多創新的產品和服務。

企業應先要理解客戶的需求，繼而提供遠超他們預期的解決方案。Google透過其創新的算法和用戶體驗，超越了市場對基本搜索引擎的期望。他們在技術上不斷創新，改良產品，從而贏得了廣大用戶的信任與支持。

此外，「超出期望」的企業理念也體現在公司文化和價值觀方面。Google的企業座右銘「不作惡」，強調了企業的道德和責任感，這在技術行業尤為重要。Google因而建立了積極的品牌形象，吸引客戶的同時也吸引和保留優秀的員工。

最後，迅速應對市場變化同樣是「超出期望」策略的一部分。無論是面對抗競爭對手的挑戰，還是把握市場的新趨勢，Google都展現出了敏捷性和創新能力。

超出期望不僅是一種業務策略，更是一種企業精神。我們應不斷追求卓越和創新，從而在競爭激烈的商業環境中保持領先地位。落實這種思維方式，你的業務將迎來無限可能。

Google's co-founder Larry Page once said, "Always deliver more than expected." When we talk about exceeding expectations, it's not just about adding more features to a product or service, but about a culture and mindset. This mindset encourages us to strive for excellence. For instance, when Google was founded, they were not satisfied with creating just another search engine. Their goal was to completely change the way people access and organize information. This grand vision drove them to constantly break through traditional boundaries, creating more innovative products and services.

Businesses should first understand the needs of their customers and then provide solutions that far exceed their expectations. Google, through its innovative algorithms and user experience, exceeded market expectations for a basic search engine. They continually innovate in technology and improve their products, thereby winning the trust and support of a wide range of users.

Moreover, the corporate philosophy of exceeding expectations is also reflected in company culture and values. Google's corporate motto, "Don't be evil," emphasizes corporate ethics and responsibility, which is particularly important in the technology industry. This has helped Google establish a positive brand image, attracting customers while also attracting and retaining top talent.

Finally, quickly responding to market changes is also part of the "always exceed expectations" strategy. Whether facing challenges from competitors or grasping new market trends, Google has demonstrated agility and innovation.

Exceeding expectations is not just a business strategy, but a corporate spirit. We should continuously strive for excellence and innovation to maintain a leading position in a highly competitive business environment. Implementing this mindset, your business will embrace limitless possibilities.