【商業智慧】Netflix聯合創辦人黑斯廷斯：「很少有企業因行動過快而死亡，往往是因為其動作過慢而被淘汰」 Netflix cofounder Reed Hastings: Companies rarely die from moving too fast, and they frequently die from moving too slowly
In the fast-paced world of business, it's crucial to be proactive and adapt to changes quickly in order to stay relevant. Reed Hastings, the co-founder and former CEO of Netflix, knew this firsthand. In his quote, "Companies rarely die from moving too fast, and they frequently die from moving too slowly," he suggests that businesses that are slow to adapt to market changes risk becoming irrelevant and eventually failing.
Hastings has personally experienced the importance of being proactive and adaptive in the early days of Netflix. Initially, Netflix primarily operated as a DVD-by-mail service, competing with the dominant player, Blockbuster. However, Hastings recognized that the future of entertainment lay in streaming video and understood that Netflix needed to pivot to stay relevant.
Thus, in 2007, Netflix launched its streaming service, which faced skepticism and criticism from industry experts. Nonetheless, Hastings believed in the potential of streaming and took a calculated risk on it. By moving quickly and decisively into streaming, Netflix established itself as a leader in the space and gained a significant advantage over its competitors. Netflix is now one of the most renowned streaming platforms in Hong Kong, and as of 2023, its global subscriber base has reached 230.7 million.
In contrast, Blockbuster failed to adapt to changing consumer preferences and moved too slowly in response to the rise of streaming. When Blockbuster eventually attempted to launch its own streaming service, it was too little, too late, and the company ultimately filed for bankruptcy.
Hastings believes that businesses must be willing to take calculated risks and move quickly in response to changes in the market in order to survive and thrive. Businesses should be agile, unafraid to experiment, and continuously iterate to remain competitive and successful.