【商業智慧】UNIQLO創辦人柳井正：「細節裏你能看到上帝。」UNIQLO founder Tadashi Yanai: You can find God in the details
Many of you are familiar with UNIQLO, the beloved brand among Hong Kong people. But did you know that its founder, Tadashi Yanai, was once an ordinary person who disliked studying and spent his days immersed in video games and mahjong? However, through his own efforts and perseverance, he established UNIQLO. Recently, Forbes released its 2023 list of Japan's richest individuals, and Tadashi Yanai topped the list with a fortune of $35.4 billion. His remarkable achievements are evident. Jack Ma, the founder of Alibaba, has mentioned that Tadashi Yanai is one of the two entrepreneurs he admires the most.
In 1970, Tadashi Yanai joined his father's tailoring business, which had only seven employees at the time. However, due to his high expectations for their work attitude and efficiency, six employees resigned. This experience gradually freed Mr. Yanai from conservative business concepts and prompted him to actively pursue corporate innovation. Understanding the importance of customers, he once said, "Without customers, there is no business." Therefore, he prioritized customers as the cornerstone of his business philosophy. He persisted in his goal of creating the world's number one casual clothing chain and officially established UNIQLO in 1984.
UNIQLO's success was not a coincidence. During a period of economic downturn in Japan, they achieved astonishing sales records. Tadashi Yanai emphasized the significance of paying attention to details and believed that success lies in meticulously performing everyday tasks. He understood that many customers would notice details that employees might overlook. Therefore, he demanded excellence from himself and proactively resolved issues before customers even noticed them. This was the key to achieving success and ensuring customer satisfaction.
As the saying goes in the West, "The devil is in the details." Tadashi Yanai once said that “you can find God in the details.” He believed that even the smallest aspects would have a significant impact on the entire business. His business philosophy and sense of mission became crucial for UNIQLO's successful development.
Tadashi Yanai's success story reminds us of the importance of focusing on details, persevering in our dreams and sense of mission. Let us learn from him and strive to excel in every small task, considering details as opportunities for growth. Whether as individuals or businesses, these principles are key to achieving success.