【職場新氣象】6個方法吸引Gen Z人才加入你的團隊 6 Ways to Attract Gen Z Talent to Join Your Team
In today's recruitment market, to attract Gen Z workers, companies must understand their unique needs and values. Here are 6 strategies businesses can try:
- Practice Corporate Social Responsibility
Gen Z is not only concerned about salary. They value whether companies are genuinely committed to social impact, diversity, fairness, and inclusivity. Companies need to explicitly discuss these values in job descriptions and interviews and actively provide scholarships and work-study opportunities for disadvantaged communities.
- Maintain Salary Transparency
In this age of information transparency, Gen Z workers need to clearly know the salary range and career development opportunities, including tuition reimbursement, professional development allowances, and training programs.
- Build a Sense of Belonging through Mentorship Programs
Gen Z emphasizes company culture and a sense of community. It's vital to provide them with support. Establish mentorship programs, affinity groups, and regular Q&A sessions. By sharing these opportunities when discussing company benefits, they can quickly integrate and find like-minded partners.
- Emphasize Practical Abilities, Not Academic Specializations
Degrees and academic specializations are no longer the only assessment criteria. Companies should focus on the actual skills and potential abilities of job seekers to ensure they select the most suitable candidates.
- Utilize Innovative Recruitment Strategies
Don't limit yourself to traditional recruitment methods. Showcase the company brand through social media using storytelling and content marketing. As you change strategies, you'll attract stronger applicants.
- Cultivate an Entrepreneurial Spirit
Gen Z talents want to know if companies offer an innovative and experimental work environment. Emphasize how teams internally share and reward innovative ideas and showcase examples of products and services led by the team.
To attract Gen Z talents, companies must self-reflect and adjust. Only by truly understanding their needs and values can they lead in the talent market.