【商業智慧】喬布斯法則：網羅一流人才 Steve Jobs' Rule: Recruiting Top Talent

對企業家來說，甚麼問題是頭等重要？不是產品、營銷、品牌，甚麼也不是，而是人才！

「一位出色的人才能頂50名平庸的員工。」這是Apple創辦人、管理奇才Steve Jobs的一句名言，從而發展為「喬布斯法則」，風靡全球管理界。

喬布斯說，他花了半輩子時間才充分意識到人才的價值。他曾在一次講話中說：「我過去常常認為一位出色的人才能頂兩名平庸的員工，現在我認為能頂50名。」由於蘋果公司需要有創意的人才，所以喬布斯說，他大約把四分之一的時間用於招募人才。

高級管理人員往往能更有效地向人才介紹本公司的遠景目標。而對於新成立的富有活力的公司來說，其創建者通常在挑選職員時十分仔細，老闆親臨招聘現場，則可使求職者以最快速度瞭解與適應公司的文化氛圍和環境。

微軟的人事招募總主管大衛．普力爵也提供了網羅一流人才的秘訣：高層主管必須參與招聘流程。直到現在，比爾·蓋茨仍會親自打電話給微軟看中的大學畢業生，問對方有無興趣來工作。普力爵強調，高層主管如果不參與招聘流程，其他人就會認為高層不在乎人才。如果高層主管都不在乎人才，還有誰會在乎？

What is the most important issue for entrepreneurs? It's not the product, marketing, brand, or anything else – it's talent!

"A great talent is worth 50 average employees." This famous quote from Apple founder and management genius Steve Jobs has developed into the "Jobs' Rule," which has become popular in management circles worldwide.

Jobs spent half his life realizing the true value of talent. He once said in a speech, "I used to think that one outstanding talent could equal two average employees, but now I believe it's 50." Since Apple required creative talents, Jobs spent about a quarter of his time on recruitment.

Senior executives are often more effective in introducing the company's long-term goals to potential hires. For newly established and dynamic companies, the founders are usually very meticulous in selecting staff. When the boss is present at recruitment events, it helps candidates quickly understand and adapt to the company's culture and environment.

Microsoft's head of recruiting, David Plouffe, also shared a secret to attracting top talent: senior executives must be involved in the hiring process. To this day, Bill Gates personally calls graduates that Microsoft is interested in to ask if they would like to work there. Plouffe emphasized that if senior executives are not involved in the hiring process, others will think they don't care about talent. And if they don't care about talent, who will?