【行業數據】香港畢業生理想僱主調查：摩根大通於商科稱冠，港府佔理科首位 Hong Kong Graduates' Ideal Employer Survey: J.P. Morgan Tops the Business Field, while the Hong Kong Government Takes the Lead in the Science Field
Universum的2023年度全球人才調查中，對超過4000名來自香港九間大學的學生進行調查，發現對畢業生而言，良好的工作環境、專業培訓機會，以及鼓勵工作與生活平衡的僱主最受歡迎。
在商科學生眼中，美資投行摩根大通（J.P. Morgan）持續是最理想的僱主，英資滙豐銀行（HSBC）名列第二。特區政府則是連續第四年成為工程與自然科學學生最嚮往的僱主。科技巨頭Google也在這兩個學科群的學生之中受到高度評價，位列前五名。
不同學科學生群體的求職傾向有所不同。商科學生首選銀行業，其次為金融服務和科技，再次是管理和策略顧問。而工程與自然科學學生的行業選擇趨向多元化，他們最傾向投身的五大行業是教育、藝文及康樂、電腦軟件及科技、銀行業以及資訊科技及工程顧問。
在求職考慮因素方面，今年延續去年的趨勢，「良好工作環境」成為首要考慮的因素。接下來的兩大因素分別是「專業培訓與發展機會」和「僱主鼓勵工作與生活平衡」。相比去年，「未來薪酬高」的排名下降2位至第4位，反映出學生對首份工作的期望有所轉變，更加注重身心健康。
畢業生也越來越依賴社交媒體平台去深入了解企業文化與工作環境，例如透過LinkedIn和Instagram等。現時已有超過62%的學生通過社交媒體來瞭解職場訊息，比去年增加了7%。這個數字的上升證明了社交媒體在畢業生求職過程中的重要角色。
這項調查的結果顯示，香港的年輕人才與全球其他發達市場的趨勢相符，更看重工作環境和職涯發展，而不只是薪酬。就業機會和求職者價值觀的顯著轉變，要求僱主重新思考其僱員提供的機會和訊息傳達方式。
According to Universum's 2023 Global Talent Survey, over 4,000 students from nine universities in Hong Kong were surveyed. For graduates, employers with a good work environment, professional training opportunities, and a focus on work-life balance are most popular.
In the eyes of business students, J.P. Morgan, an American investment bank, continues to be the most desirable employer, followed by HSBC, a British bank. The Hong Kong government has remained the top choice for engineering and natural science students for the fourth consecutive year. Tech giant Google also received high ratings among students in both disciplines, ranking in the top five.
Different student groups from various disciplines have different job preferences. Business students prefer the banking industry, followed by financial services and technology, and management and strategy consulting. On the other hand, engineering and natural science students have diverse industry preferences. The top five industries they are inclined towards are education, arts and entertainment, computer software and technology, banking, and IT and engineering consulting.
Regarding job considerations, this year's trend follows last year's, with a "good work environment" being the primary factor. The next two significant factors are "professional training and development opportunities" and "employers promoting work-life balance." Compared to last year, the ranking of "high future salary" has dropped two places to the fourth position, reflecting a shift in students' expectations for their first jobs, placing more emphasis on physical and mental well-being.
Graduates are increasingly relying on social media platforms to gain a deeper understanding of company culture and work environment, such as through LinkedIn and Instagram. Currently, over 62% of students use social media to gather workplace information, marking a 7% increase from last year. This upward trend demonstrates the important role of social media in the job search process for graduates.
The results of this survey indicate that young talent in Hong Kong aligns with the trends in other developed markets worldwide, placing greater emphasis on work environment and career development rather than just salary. The significant shifts in employment opportunities and job seeker values require employers to reconsider the opportunities and methods of conveying information to their employees.