【行業數據】香港畢業生理想僱主調查：摩根大通於商科稱冠，港府佔理科首位 Hong Kong Graduates' Ideal Employer Survey: J.P. Morgan Tops the Business Field, while the Hong Kong Government Takes the Lead in the Science Field
According to Universum's 2023 Global Talent Survey, over 4,000 students from nine universities in Hong Kong were surveyed. For graduates, employers with a good work environment, professional training opportunities, and a focus on work-life balance are most popular.
In the eyes of business students, J.P. Morgan, an American investment bank, continues to be the most desirable employer, followed by HSBC, a British bank. The Hong Kong government has remained the top choice for engineering and natural science students for the fourth consecutive year. Tech giant Google also received high ratings among students in both disciplines, ranking in the top five.
Different student groups from various disciplines have different job preferences. Business students prefer the banking industry, followed by financial services and technology, and management and strategy consulting. On the other hand, engineering and natural science students have diverse industry preferences. The top five industries they are inclined towards are education, arts and entertainment, computer software and technology, banking, and IT and engineering consulting.
Regarding job considerations, this year's trend follows last year's, with a "good work environment" being the primary factor. The next two significant factors are "professional training and development opportunities" and "employers promoting work-life balance." Compared to last year, the ranking of "high future salary" has dropped two places to the fourth position, reflecting a shift in students' expectations for their first jobs, placing more emphasis on physical and mental well-being.
Graduates are increasingly relying on social media platforms to gain a deeper understanding of company culture and work environment, such as through LinkedIn and Instagram. Currently, over 62% of students use social media to gather workplace information, marking a 7% increase from last year. This upward trend demonstrates the important role of social media in the job search process for graduates.
The results of this survey indicate that young talent in Hong Kong aligns with the trends in other developed markets worldwide, placing greater emphasis on work environment and career development rather than just salary. The significant shifts in employment opportunities and job seeker values require employers to reconsider the opportunities and methods of conveying information to their employees.