【商業智慧】UNIQLO創辦人柳井正：「細節裏你能看到上帝。」UNIQLO founder Tadashi Yanai: You can find God in the details
相信大家都很熟悉UNIQLO這個深受香港人喜愛的品牌，但你知道嗎？UNIQLO的創辦人柳井正曾是一個不喜歡學習、整天沉迷於打機和打麻雀的普通人，但他憑藉著自己的努力和毅力創立了UNIQLO。最近，《福布斯》公布了2023年日本富豪排行榜，柳井正以354億美元的財富蟬聯日本首富，可見他的成就非凡。阿里巴巴創辦人馬雲曾提到，他最崇拜的兩位企業家之一就是柳井正。
柳井正在1970年加入了父親的裁縫生意，當時公司只有七名員工。然而，由於他對員工的工作態度和效率要求很高，有六名員工紛紛離職。這段經歷讓柳井正先生逐漸擺脫了保守的經營觀念，開始積極地進行企業革新。柳井正深知客戶的重要性，他曾說過，沒有客戶就沒有生意，因此把客戶放在第一位成為他的經營理念。他堅持著成為世界第一的休閒服飾連鎖店的目標，於1984年正式成立了UNIQLO。
UNIQLO的成功並非偶然。在日本經濟不景氣的年代，他們卻創下了驚人的銷售紀錄。柳井正堅持注重細節，他堅信成功在於不厭其煩地把每一天的小事做好。他明白很多客人會留意到員工可能忽略的細節，因此他要求自己成為一個挑剔的人，能夠在客戶發現問題之前就主動解決。這才是取得成功的關鍵。以確保顧客滿意度。
正如西方有句諺語說：「魔鬼藏在細節裡。」而柳井正曾言道：「細節裏你能看到上帝。」他相信即使是最小的部分，也會對整個事業產生重大影響。他的經營理念和使命感成為了UNIQLO成功發展的關鍵。
柳井正的成功故事告訴我們注重細節、堅持夢想和使命感的重要性。讓我們向他學習，努力把每一天的小事做好，將細節視為發現機會的關鍵。無論是作為個人還是企業，這些原則都是實現成功的關鍵。
Many of you are familiar with UNIQLO, the beloved brand among Hong Kong people. But did you know that its founder, Tadashi Yanai, was once an ordinary person who disliked studying and spent his days immersed in video games and mahjong? However, through his own efforts and perseverance, he established UNIQLO. Recently, Forbes released its 2023 list of Japan's richest individuals, and Tadashi Yanai topped the list with a fortune of $35.4 billion. His remarkable achievements are evident. Jack Ma, the founder of Alibaba, has mentioned that Tadashi Yanai is one of the two entrepreneurs he admires the most.
In 1970, Tadashi Yanai joined his father's tailoring business, which had only seven employees at the time. However, due to his high expectations for their work attitude and efficiency, six employees resigned. This experience gradually freed Mr. Yanai from conservative business concepts and prompted him to actively pursue corporate innovation. Understanding the importance of customers, he once said, "Without customers, there is no business." Therefore, he prioritized customers as the cornerstone of his business philosophy. He persisted in his goal of creating the world's number one casual clothing chain and officially established UNIQLO in 1984.
UNIQLO's success was not a coincidence. During a period of economic downturn in Japan, they achieved astonishing sales records. Tadashi Yanai emphasized the significance of paying attention to details and believed that success lies in meticulously performing everyday tasks. He understood that many customers would notice details that employees might overlook. Therefore, he demanded excellence from himself and proactively resolved issues before customers even noticed them. This was the key to achieving success and ensuring customer satisfaction.
As the saying goes in the West, "The devil is in the details." Tadashi Yanai once said that “you can find God in the details.” He believed that even the smallest aspects would have a significant impact on the entire business. His business philosophy and sense of mission became crucial for UNIQLO's successful development.
Tadashi Yanai's success story reminds us of the importance of focusing on details, persevering in our dreams and sense of mission. Let us learn from him and strive to excel in every small task, considering details as opportunities for growth. Whether as individuals or businesses, these principles are key to achieving success.