【商業智慧】庫克領導下的蘋果：建立在喬布斯的創新基礎上 Apple Under Cook: Building on Jobs' Foundation of Innovation

當庫克（Tim Cook）接任蘋果的掌舵人，他深知自己和喬布斯是兩種完全不同的領導者。但喬布斯留下的一些深入人心的領導智慧，庫克至今仍銘記在心。

庫克曾提及：「我最欣賞喬布斯的是，他不只期望公司的某個團隊有創新或創意，更希望這種創新和創意存在於公司的每一個角落。」

庫克從未試圖模仿喬布斯，但他深受其啟發。對庫克而言，喬布斯最大的教誨是「創新」並不是單一個部門的專利。無論是銷售、工程還是市場營銷，每個人都要有突破的勇氣。

在庫克的領導下，這一理念引領蘋果開發了AirPods、Apple Watch和M1處理器等產品。但他始終認為，這些成功都根植於喬布斯所灌輸的創新精神。喬布斯留下的不只是一家成功的公司，還有一種文化和精神，鼓勵員工挑戰傳統、勇於創新。

作為蘋果的領導者，庫克堅信真正的創新來自於不受過去束縛的自由思考，這也是他從喬布斯那裡學到的最寶貴的教誨。

When Tim Cook took over the helm of Apple, he knew full well that he and Steve Jobs were two completely different types of leaders. However, Cook still cherishes the profound leadership wisdom that Jobs left behind.

Cook once mentioned: "What I admire most about Jobs is that he didn't just expect innovation or creativity from a particular team in the company. He wanted this innovation and creativity to be present in every corner of the company."

Cook never tried to imitate Jobs, but he was deeply inspired by him. For Cook, the biggest lesson from Jobs was that "innovation" is not the exclusive domain of any single department. Whether in sales, engineering, or marketing, everyone must have the courage to break through.

Under Cook's leadership, this philosophy has led Apple to develop products like the Airpods, Apple Watch, and M1 processor. However, he always believes that these successes are rooted in the innovative spirit instilled by Jobs. Jobs left behind not just a successful company, but also a culture and spirit that encourages employees to challenge the status quo and innovate courageously.

As Apple's leader, Cook firmly believes that true innovation comes from free thinking, unbound by the past - this is also the most valuable lesson he learned from Jobs.