【商業智慧】庫克領導下的蘋果：建立在喬布斯的創新基礎上 Apple Under Cook: Building on Jobs' Foundation of Innovation
When Tim Cook took over the helm of Apple, he knew full well that he and Steve Jobs were two completely different types of leaders. However, Cook still cherishes the profound leadership wisdom that Jobs left behind.
Cook once mentioned: "What I admire most about Jobs is that he didn't just expect innovation or creativity from a particular team in the company. He wanted this innovation and creativity to be present in every corner of the company."
Cook never tried to imitate Jobs, but he was deeply inspired by him. For Cook, the biggest lesson from Jobs was that "innovation" is not the exclusive domain of any single department. Whether in sales, engineering, or marketing, everyone must have the courage to break through.
Under Cook's leadership, this philosophy has led Apple to develop products like the Airpods, Apple Watch, and M1 processor. However, he always believes that these successes are rooted in the innovative spirit instilled by Jobs. Jobs left behind not just a successful company, but also a culture and spirit that encourages employees to challenge the status quo and innovate courageously.
As Apple's leader, Cook firmly believes that true innovation comes from free thinking, unbound by the past - this is also the most valuable lesson he learned from Jobs.