【商業智慧】「我們這個時代最不尋常的商業領袖」—— 亞馬遜創辦人貝佐斯 Amazon's Founder, Jeff Bezos: The most unusual business leader of our era
當今亞馬遜成為價值1.6兆美元的科技巨頭，貝佐斯（Jeff Bezos）功不可沒。亞馬遜現任CEO安迪·賈西（Andy Jassy）接受《財富》雜誌採訪時，稱讚貝佐斯為「我們這個時代最不尋常的商業領袖」。賈西表示自己有幸能夠從貝佐斯獨特的領導風格中學習，這種風格繼續影響著他和其他亞馬遜高管的運營方式。
首先是超凡的遠見。在貝佐斯領導亞馬遜期間，公司制定了16條「領導力準則」，其中之一就是「胸懷大志」（Think Big）。在亞馬遜的早期，他就已經擁有將公司從一家網上書店擴展到全方位電子商務平台的遠大目標。每當開發團隊和高管帶著「真正好的想法」來到貝佐斯面前時，他總是能推動他們的想法走得更遠。
第二點是極高的標準。賈西提到，貝佐斯對身邊人的期望總是高得令人難以置信，但他總能激勵員工達到這些期望，並把工作做到最好。他對員工的嚴格要求，雖然有時顯得過於苛刻，但正是這種高標準推動了亞馬遜的卓越表現。
第三個特質是長期策略和耐心。賈西欽佩貝佐斯能夠在長遠規劃和短期行動之間取得平衡。他對長期願景堅定不移，即使面對異議，依然堅信這些願景的可行性。這種平衡不僅見於亞馬遜早期在書籍之外的擴張計劃，也體現在後來逐步新增的產品類別中，使亞馬遜最終成為「萬物商店」。平衡長遠規劃和短期行動的能力在科技行業尤為重要；因為在迅速變化的市場中，時效性和遠見是關鍵。
最後一點是開放態度與好奇心 。貝佐斯以其對新領域、新話題和不同觀點的開放態度和好奇心著稱。他總是樂於學習新事物，積極尋求多元化的觀點。這種態度不僅促進了創新，也讓他能夠從失敗中學習，並將這些經驗轉化為成功的動力。賈西表示：「偉大的領袖會不斷聆聽來自公司內外的額外意見，並隨著了解的加深而調整他們的觀點和想法。」
這四大特質不僅塑造了貝佐斯的領導風格，也深刻影響了亞馬遜的企業文化和發展軌跡。在這個快速變化的商業世界中，這些特質提醒我們，要有遠見，追求卓越，保持耐心，並且經常保持開放和好奇的心態。
Amazon's Founder Jeff Bezos played an indispensable role in making Amazon a $1.6 trillion technology giant. Amazon's current CEO, Andy Jassy, in an interview with Fortune Magazine, praised Bezos as "arguably the most unusual business leader of our era." Jassy expressed his fortune in learning from Bezos' unique leadership style, which continues to influence his and other Amazon executives' management approach.
The first trait is extraordinary vision. One of Amazon's 16 leadership principles, "Think Big," was established during Bezos' tenure. From the early days of Amazon, he had the grand vision of expanding the company from an online bookstore to a comprehensive e-commerce platform. Whenever development teams and executives came to Bezos with "really good ideas," he always managed to push these ideas further.
The second trait is exceptionally high standards. Jassy mentioned that Bezos always had incredibly high expectations for those around him but managed to inspire employees to meet these expectations and produce their best work. His demanding approach to employees, though sometimes seeming too harsh, is what drove Amazon's outstanding performance.
The third trait is a long-term strategy and patience. Jassy admires Bezos for balancing long-term planning and short-term actions. He remained unwavering in his long-term vision, even in the face of dissent, believing in the feasibility of these visions. This balance was evident not only in Amazon's early expansion beyond books but also in the gradual addition of new product categories, eventually becoming the "everything store." This ability is particularly important in the tech industry, where timeliness is as crucial as foresight in a rapidly changing market.
The final trait is openness and curiosity. Bezos is known for his openness and curiosity about new fields, topics, and different perspectives. He is always eager to learn new things and actively seeks diverse viewpoints. This attitude not only fosters innovation but also allows him to learn from failures and turn these experiences into motivation for success. Jassy states, "Great leaders continually listen to additional opinions from inside and outside the company, adjusting their views and ideas as they gain more understanding."
These four traits not only shaped Bezos' leadership style but also deeply influenced Amazon's corporate culture and development trajectory. In this rapidly changing business world, these traits remind us to have vision, strive for excellence, maintain patience, and keep an open and curious mind.