【商業智慧】「我們這個時代最不尋常的商業領袖」—— 亞馬遜創辦人貝佐斯 Amazon's Founder, Jeff Bezos: The most unusual business leader of our era
當今亞馬遜成為價值1.6兆美元的科技巨頭，貝佐斯（Jeff Bezos）功不可沒。亞馬遜現任CEO安迪·賈西（Andy Jassy）接受《財富》雜誌採訪時，稱讚貝佐斯為「我們這個時代最不尋常的商業領袖」。賈西表示自己有幸能夠從貝佐斯獨特的領導風格中學習，這種風格繼續影響著他和其他亞馬遜高管的運營方式。
Amazon's Founder Jeff Bezos played an indispensable role in making Amazon a $1.6 trillion technology giant. Amazon's current CEO, Andy Jassy, in an interview with Fortune Magazine, praised Bezos as "arguably the most unusual business leader of our era." Jassy expressed his fortune in learning from Bezos' unique leadership style, which continues to influence his and other Amazon executives' management approach.
The first trait is extraordinary vision. One of Amazon's 16 leadership principles, "Think Big," was established during Bezos' tenure. From the early days of Amazon, he had the grand vision of expanding the company from an online bookstore to a comprehensive e-commerce platform. Whenever development teams and executives came to Bezos with "really good ideas," he always managed to push these ideas further.
The second trait is exceptionally high standards. Jassy mentioned that Bezos always had incredibly high expectations for those around him but managed to inspire employees to meet these expectations and produce their best work. His demanding approach to employees, though sometimes seeming too harsh, is what drove Amazon's outstanding performance.
The third trait is a long-term strategy and patience. Jassy admires Bezos for balancing long-term planning and short-term actions. He remained unwavering in his long-term vision, even in the face of dissent, believing in the feasibility of these visions. This balance was evident not only in Amazon's early expansion beyond books but also in the gradual addition of new product categories, eventually becoming the "everything store." This ability is particularly important in the tech industry, where timeliness is as crucial as foresight in a rapidly changing market.
The final trait is openness and curiosity. Bezos is known for his openness and curiosity about new fields, topics, and different perspectives. He is always eager to learn new things and actively seeks diverse viewpoints. This attitude not only fosters innovation but also allows him to learn from failures and turn these experiences into motivation for success. Jassy states, "Great leaders continually listen to additional opinions from inside and outside the company, adjusting their views and ideas as they gain more understanding."
These four traits not only shaped Bezos' leadership style but also deeply influenced Amazon's corporate culture and development trajectory. In this rapidly changing business world, these traits remind us to have vision, strive for excellence, maintain patience, and keep an open and curious mind.