【商業智慧】Apple行政總裁Tim Cook：你應該寫自己的規則。如果你照著別人的公式走，最好的結果就是和別人一樣 Apple CEO Tim Cook: Write your own rules. If you follow someone else's formula, the best you'll end up with is the same as everyone else

Apple行政總裁Tim Cook在Duke University回應學生的提問時曾言道：「你應該寫自己的規則。如果你照著別人的公式走，最好的結果就是和別人一樣。」這並不意味著要完全摒棄教科書，而是要懂得如何在現實中創建自己的策略和方法。

教育和培訓固然重要，但最有價值的是學會如何在現實中與不同的人合作和創新。Tim Cook認為，教育不僅僅是學習理論和具體的市場營銷或策略規則，更重要的是學會與不同的人合作和溝通，懂得從中汲取真正的價值，這正是我們在商業世界中應該追求的。有了這些能力，我們可以更好地判斷何時應該編寫自己的規則，何時應該遵循。

Apple前行政總裁Steve Jobs也曾提到這概念。他鼓勵大家勇於嘗試、敢於冒險，而不是「生活在其他人的思考結果中」。在商業世界中，大多數公司通常都習慣安逸，但真正的勇氣是嘗試新的事物，即使可能面臨失敗，但不應該是我們最終的擔憂。我們應該並找到真正屬於自己的道路。

Apple CEO Tim Cook once responded to students' questions at Duke University by saying, "Write your own rules. If you follow someone else's formula, the best you'll end up with is the same as everyone else." This doesn't mean completely disregarding textbooks; instead, it's about understanding how to create your own strategies and methods in reality.

While education and training are certainly important, the most valuable skill is learning how to collaborate with different people and innovate in real-world scenarios. Tim Cook believes that education is not just about learning theories and specific marketing or strategic rules; it's more about learning to work with and communicate effectively with diverse individuals, extracting genuine value from those interactions. This is precisely what we should strive for in the business world. With these abilities, we can better judge when to write our own rules and when to follow along.

Former Apple CEO Steve Jobs also emphasized this concept. He encouraged everyone to be willing to experiment, to take risks, instead of "living with the results of other people's thinking." In the business world, many companies often rest on their laurels, but true courage lies in trying new things, even if it might lead to failure. However, it shouldn't be our ultimate concern. We should aim to discover the path that truly belongs to us.