【商業智慧】Apple行政總裁Tim Cook：你應該寫自己的規則。如果你照著別人的公式走，最好的結果就是和別人一樣 Apple CEO Tim Cook: Write your own rules. If you follow someone else's formula, the best you'll end up with is the same as everyone else
Apple行政總裁Tim Cook在Duke University回應學生的提問時曾言道：「你應該寫自己的規則。如果你照著別人的公式走，最好的結果就是和別人一樣。」這並不意味著要完全摒棄教科書，而是要懂得如何在現實中創建自己的策略和方法。
Apple CEO Tim Cook once responded to students' questions at Duke University by saying, "Write your own rules. If you follow someone else's formula, the best you'll end up with is the same as everyone else." This doesn't mean completely disregarding textbooks; instead, it's about understanding how to create your own strategies and methods in reality.
While education and training are certainly important, the most valuable skill is learning how to collaborate with different people and innovate in real-world scenarios. Tim Cook believes that education is not just about learning theories and specific marketing or strategic rules; it's more about learning to work with and communicate effectively with diverse individuals, extracting genuine value from those interactions. This is precisely what we should strive for in the business world. With these abilities, we can better judge when to write our own rules and when to follow along.
Former Apple CEO Steve Jobs also emphasized this concept. He encouraged everyone to be willing to experiment, to take risks, instead of "living with the results of other people's thinking." In the business world, many companies often rest on their laurels, but true courage lies in trying new things, even if it might lead to failure. However, it shouldn't be our ultimate concern. We should aim to discover the path that truly belongs to us.