【商業智慧】IKEA創辦人坎普拉德：最危險的毒藥是成就感。解藥則是每晚思考明天如何能做得更好 Ingvar Kamprad: The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow
IKEA創辦人英瓦爾·坎普拉德（Ingvar Kamprad）曾言道：「最危險的毒藥是成就感。解藥則是每晚思考明天如何能做得更好。」這句話不僅反映了他對自我提升的持續追求，也為所有創業者提供了重要的啟示。每一次成功的背後，都應伴隨著反思，考量如何能實現更卓越的表現。這種持續追求卓越的精神，是坎普拉德將IKEA從小型企業發展成全球知名品牌的關鍵。
從五歲開始賣火柴到打造全球家居帝國，坎普拉德從未滿足於當前的成就，而是不斷探索改進的可能。在商業世界中，滿足於現狀等同於倒退。
坎普拉德的成功源於他對產品質量和設計的堅持，以及對消費者需求的理解。他總是把顧客放在首位，不斷地反思如何提供更好的產品和服務。他的經營哲學不僅改變了家居行業，也幫助無數消費者追求更美好的生活。
此外，坎普拉德在追求利潤的同時，也強調社會責任和環境保護的重要性。他透過IKEA基金會捐助無數公益項目，改善了許多人的生活條件，亦展現了企業對社會的正面貢獻。
IKEA革新了家具行業，並降低了消費門檻。在這段不平坦的創業路上，唯有不斷進步才能超越自我，達到新的高度。坎普拉德的故事，激勵着每一位創業者不斷前進、勇於創新。
Ingvar Kamprad, the founder of IKEA, once said: "The most dangerous poison is the feeling of achievement. The antidote is to think every night about how one can do better tomorrow." This quote not only reflects his continuous pursuit of self-improvement but also provides important insights for all entrepreneurs. Behind every success, there should be reflection, considering how to achieve even greater excellence. This continuous pursuit of excellence was key in transforming IKEA from a small business into a globally renowned brand.
From selling matches at the age of five to building a global home furnishing empire, Kamprad was never satisfied with current achievements but always sought ways to improve. In the business world, being content with the status quo is equivalent to regressing.
Kamprad's success stemmed from his dedication to product quality and design, as well as understanding consumer needs. He always put customers first, constantly reflecting on how to provide better products and services. His business philosophy not only changed the home furnishing industry but also helped countless consumers pursue a better life.
Furthermore, while pursuing profit, Kamprad emphasized the importance of social responsibility and environmental protection. Through the IKEA Foundation, he donated to numerous charitable projects, improving many people's living conditions and showing the positive contribution of businesses to society.
IKEA revolutionized the furniture industry and lowered the barrier to consumption. On this challenging entrepreneurial journey, only continuous progress can lead to surpassing oneself and reaching new heights. Kamprad's story inspires every entrepreneur to keep moving forward and be bold in innovation.