Research indicates that Gen Z might become the most entrepreneurial generation. According to a report by ZenBusiness, 93% of Gen Zers have embarked on their entrepreneurial journey, driven by their dissatisfaction with traditional work environments. This distinct entrepreneurial spirit is particularly evident among Gen Z.
72% of the respondents believe that the traditional career options available to their parents' generation are no longer suitable for them. Furthermore, 86% feel that relying on past strategies for success is no longer viable. These circumstances have propelled them towards entrepreneurship, with the aspiration to bring about new and improved innovations to the world.
The popularity of social media has provided diverse pathways for entrepreneurship, especially with the growing significance of content creators. Within Gen Z, 84% consider "content creator" as the most viable career, closely followed by entrepreneurship.
Gen Z exudes confidence in their entrepreneurial abilities. They believe that their generation possesses superior entrepreneurial skills compared to their parents' generation, positioning themselves to be the most entrepreneurial generation in history. This confidence is largely derived from the advancements in social media and technology, which provide them with numerous advantages on their entrepreneurial journey.