【企業管理】企業核心價值有助指引團隊方向與塑造企業文化 Corporate core values help guide team direction and shape corporate culture

企業核心價值能指引團隊的方向，塑造獨特的企業文化，並讓品牌在競爭中脫穎而出。這些價值觀是企業的基本信念和原則，不僅有助於加強團隊合作，也能確保商業決策與企業的核心原則一致，從而維持企業願景。

核心價值觀給予員工明確的目標，這對提升員工滿意度至關重要。顧問公司麥肯錫的調查發現，有70%員工的人生意義主要來自於工作。不論是新創企業還是需要重新審視價值觀的成熟公司，都能從以下2間公司的核心價值觀中獲得靈感：

微軟（Microsoft）的核心價值

• 創新
• 多樣性與包容性
• 社會責任
• 可信賴運算

可口可樂（Coca Cola）的核心價值

• 領導力
• 協作
• 責任心
• 熱情
• 多樣性

這些公司不僅通過其核心價值觀塑造了其獨特的企業文化，同時證明了清晰的核心價值對建立一個長期成功且激勵人心的工作場所非常重要。在這個快速變化的世界，只有具備明確價值觀的企業，才能深植人心。

The core values of a company guide the team's direction, shape a unique corporate culture, and make the brand stand out in competition. These values are the fundamental beliefs and principles of a company, enhancing team cooperation and ensuring business decisions align with the company's core principles, thus maintaining the authenticity of the company's vision.

Core values provide employees with clear goals, which are crucial for improving employee satisfaction. A McKinsey survey found that 70% of employees say their sense of purpose is primarily derived from their work. Whether it's a startup or a mature company needing to revisit its values, inspiration can be found in the core values of the following companies:

Microsoft’s core values

• Innovation
• Diversity and Inclusion
• Social Responsibility
• Trustworthy Computing

Coca-Cola’s core values

• Leadership
• Collaboration
• Accountability
• Passion
• Diversity

These companies have not only shaped their unique corporate cultures through their core values but also demonstrated the importance of clear core values in creating a long-term successful and motivating workplace. In this rapidly changing world, only companies with clear values will deeply imprint in people's hearts.