【職場新氣象】6個方法吸引Gen Z人才加入你的團隊 6 Ways to Attract Gen Z Talent to Join Your Team

在現今的招聘市場，要吸引Gen Z工作者加入，企業必須了解他們獨特的需求與價值觀。以下是6個企業可嘗試的策略：

1. 實踐企業社會責任
   Gen Z不僅僅關注薪水，他們重視公司是否真正致力於社會影響、多元性、公平性和包容性。企業需要明確地在工作描述和面試中討論這些價值，並積極為弱勢社群提供獎學金和工作學習機會。
2. 保持薪資透明度
   在這個資訊透明的時代，Gen Z工作者需要明確知道薪資範圍和職業發展機會，包括學費補助、專業發展津貼和培訓計劃。
3. 通過師友計劃建立歸屬感
   Gen Z注重公司文化和社群感，為他們提供支援非常重要。建立導師計劃、親和小組以及定期的問答環節，並在談及公司福利時分享這些機會，他們能更快地融入並找到志同道合的夥伴。
4. 強調實際能力，而非學科專業
   學位和學科專業不再是唯一的評判標準。企業應著重於求職者的實際技能和潛在能力，以確保挑選到最合適的人選。
5. 利用創新招聘策略
   不要局限於傳統的招聘方法。透過社交媒體，以故事和內容行銷方式展現公司品牌。當你改變策略時，你會吸引到更強大的應徵者。
6. 培養創業精神
   Gen Z人才希望知道企業是否提供創新和接受嘗試的工作環境。強調團隊內部如何分享和獎勵創新意念，並展示由團隊主導的產品和服務的例子。

要吸引Gen Z人才，企業必須進行自我檢視和調整。只有真正了解他們的需求和價值觀，才能在人才市場中取得領先地位。

In today's recruitment market, to attract Gen Z workers, companies must understand their unique needs and values. Here are 6 strategies businesses can try:

1. Practice Corporate Social Responsibility
   Gen Z is not only concerned about salary. They value whether companies are genuinely committed to social impact, diversity, fairness, and inclusivity. Companies need to explicitly discuss these values in job descriptions and interviews and actively provide scholarships and work-study opportunities for disadvantaged communities.
2. Maintain Salary Transparency
   In this age of information transparency, Gen Z workers need to clearly know the salary range and career development opportunities, including tuition reimbursement, professional development allowances, and training programs.
3. Build a Sense of Belonging through Mentorship Programs
   Gen Z emphasizes company culture and a sense of community. It's vital to provide them with support. Establish mentorship programs, affinity groups, and regular Q&A sessions. By sharing these opportunities when discussing company benefits, they can quickly integrate and find like-minded partners.
4. Emphasize Practical Abilities, Not Academic Specializations
   Degrees and academic specializations are no longer the only assessment criteria. Companies should focus on the actual skills and potential abilities of job seekers to ensure they select the most suitable candidates.
5. Utilize Innovative Recruitment Strategies
   Don't limit yourself to traditional recruitment methods. Showcase the company brand through social media using storytelling and content marketing. As you change strategies, you'll attract stronger applicants.
6. Cultivate an Entrepreneurial Spirit
   Gen Z talents want to know if companies offer an innovative and experimental work environment. Emphasize how teams internally share and reward innovative ideas and showcase examples of products and services led by the team.

To attract Gen Z talents, companies must self-reflect and adjust. Only by truly understanding their needs and values can they lead in the talent market.