【創業世代】研究：Z世代可能成為最具創業精神的一代

研究指出，Z世代可能成為最具創業精神的一代。根據ZenBusiness的報告，93%的Z世代已踏上創業的旅程，他們對傳統工作環境的不滿促使他們選擇自創事業。這種鮮明的創業精神在Z世代身上更明顯。

72%受訪者認為，他們的父母世代所面對的傳統職業選項已不再適用於他們。進一步地，86%認為不能再依靠過去的策略來成功。這些情況推動他們轉向創業，期望能為世界帶來新的、更好的創新。

社交媒體的流行為創業提供了多元化的途徑，尤其是內容創作者的地位日益重要。在Z世代中，84%認為「內容創作者」是最可行的職業，其次則是創業者。

Z世代對於創業充滿信心。他們相信自己這一代具備比父母世代更好的創業技能，並且他們準備成為歷史上最具創業精神的一代。這份信心很大程度上源自社交媒體和科技的發展，這些工具為他們在創業道路上提供了許多優勢。

Research indicates that Gen Z might become the most entrepreneurial generation. According to a report by ZenBusiness, 93% of Gen Zers have embarked on their entrepreneurial journey, driven by their dissatisfaction with traditional work environments. This distinct entrepreneurial spirit is particularly evident among Gen Z.

72% of the respondents believe that the traditional career options available to their parents' generation are no longer suitable for them. Furthermore, 86% feel that relying on past strategies for success is no longer viable. These circumstances have propelled them towards entrepreneurship, with the aspiration to bring about new and improved innovations to the world.

The popularity of social media has provided diverse pathways for entrepreneurship, especially with the growing significance of content creators. Within Gen Z, 84% consider "content creator" as the most viable career, closely followed by entrepreneurship.

Gen Z exudes confidence in their entrepreneurial abilities. They believe that their generation possesses superior entrepreneurial skills compared to their parents' generation, positioning themselves to be the most entrepreneurial generation in history. This confidence is largely derived from the advancements in social media and technology, which provide them with numerous advantages on their entrepreneurial journey.