【人工智能】5個ChatGPT技巧協助營銷人員節省時間 5 ChatGPT Hacks to Help Marketers Save Time
一間房地產銷售訓練公司的總監Ashley Couto分享了五個 ChatGPT的技巧，這些技巧有助她每周節省高達8個小時。Ashley發現ChatGPT等人工智能聊天機器人已迅速成為她日常工作中不可或缺的一部分。隨著ChatGPT於2023年的出現，她的工作模式有顯著的改變。以下是她推薦的五個ChatGPT技巧，對於市場營銷人員來說非常有幫助：
- 快速編寫社交媒體帖文和電子郵件
ChatGPT可以通過特定的大綱和所需的內容重點 ，生成符合品牌形象且有成效的社交媒體帖文和電子郵件。
指令："Write me a [number]-word social media post/email in a conversational tone like Jess Lenouvel using the following outline," adding three or four bullet points.”
在指令中提供CEO的名字，可以讓人工智能模仿她的寫作風格、節奏，甚至表情符號的使用。 - 為相同的內容撰寫其他版本
作為營銷人員，要不斷創造新穎且引人入勝的文案極具挑戰性。為先前編寫的文案生成其他版本，必須為ChatGPT提供清晰的指令，以便它有一個明確的起點。給予較籠統的指令，會令ChatGPT生成出僵硬的文案。
指令："Think like a digital marketer and generate four variants of this Facebook ad copy."
你需要向ChatGPT提供一個過往的例子，才能確保文案的中心思想如你想要表達的一樣。 - 檢查和修改文案的語調和閱讀水平
由於大多數人在社交媒體上偏向喜歡易於理解的內容，內容閱讀水平維持在英文五到六級水平更受歡迎。以往，營銷人員可以運用其他工具來測試文稿的閱讀水平，並調整文案至該水平。現在，ChatGPT可以因應你要求的閱讀水平和語調為你撰寫和調整文案。
指令：“Rewrite the following text at fifth-grade reading level: [Insert text].” - 撰寫長篇故事性文章
ChatGPT可以通過特定的結構要求和大綱，撰寫引人入勝的長篇故事式文章。越清晰的指令能帶來更好的文案。
指令：
"Following this story structure — 1. Capture the heart, 2. Set up a tension, 3. Resolve the tension, 4. Conclude by offering value — write a 1,000-word story at a grade-five reading level in the first person using the following information [a list of plot points].”
"Write a 400-word social media post in a conversational first-person tone like Jess Lenouvel about [topic] using the following story points." - 生成A/B測試假設以解決營銷問題
為解決營銷問題，測試替代方案來優化登陸頁面、增加銷售或降低跳出率尤其重要。 通過人工智能提供特定的測試，可以生成各種測試假設和建議來指導你改變策略，節省時間。
指令："I'm running an A/B test to compare application page A and application page B to increase the number of applications to our program, and I need help generating hypotheses based on email click rate and form completion. Can you provide recommendations for what to test and how to measure success?"
通過ChatGPT的協助，營銷人員平均每周能節省6至8小時。ChatGPT可以協助營銷人員簡化工作流程並創建有成效的內容，讓他們的日常工作事半功倍。對於想要提高生產力的營銷人員而言，ChatGPT和其他人工智能工具擁有著很大的潛力。
A chief brand officer for a real estate coaching business, Ashley Couto shares how she's been able to save up to eight hours a week using five ChatGPT hacks. Ashley has found that language-modelling AI tools like ChatGPT have quickly become an essential part of her daily workflow. With the advent of ChatGPT in 2023, she's been able to achieve significant results. Here are five of her favourite ChatGPT hacks for marketers that have been the most helpful:
- Quickly write social media posts and emails
By prompting ChatGPT with specific outlines and bullet points, marketers can get social media posts and emails that are on-brand and effective.
Prompt: "Write me a [number]-word social media post/email in a conversational tone like Jess Lenouvel using the following outline [adding three or four bullet points].”
Adding a CEO's name to the prompt helps to mimic her writing tone, cadence, and even emoji usage. - Create variations of the same message
As a marketer, it can be challenging to come up with new and exciting ways to convey the same message in copy. To generate variations of copy that were previously written, specific prompts to give ChatGPT a clear starting point. If you give it a more general prompt, it inevitably puts together a stiff-sounding copy with strategies that you would never use.
Prompt: "Think like a digital marketer and generate four variants of this Facebook ad copy."
Feeding the AI one example can give you some control over the initial messaging. - Check and modify the copy's tone and reading level
As most people prefer easily understandable content on social media, marketers can test the reading level of her copy and fiddle with sentences to hit a fifth-grade level with online tools in the past. With ChatGPT, she can write freely and then prompt the AI to change the reading level and tone.
Prompt: “Rewrite the following text at fifth-grade reading level: [Insert text].” - Write long-form storytelling posts by giving the AI a specific structure and outline
Using ChatGPT can help you easily write engaging long-form storytelling posts by giving the AI a specific structure and outline. Being more specific in your instructions, the better output you will get.
Prompts:
"Following this story structure — 1. Capture the heart, 2. Set up a tension, 3. Resolve the tension, 4. Conclude by offering value — write a 1,000-word story at a grade-five reading level in the first person using the following information [a list of plot points].”
"Write a 400-word social media post in a conversational first-person tone like Jess Lenouvel about [topic] using the following story points." - Generate A/B-test hypotheses for troubleshooting marketing problems
As a marketer, it important to solve problems and test alternatives to optimise landing pages, increase sales, or lower bounce rates. ChatGPT can help with that, too. By giving the AI specific tests to run, it can generate ideas to guide your strategy and save time.
Prompt: "I'm running an A/B test to compare application page A and application page B to increase the number of applications to our program, and I need help generating hypotheses based on email click rate and form completion. Can you provide recommendations for what to test and how to measure success?"
On average, ChatGPT helps save between six and eight hours a week, making it an indispensable tool in marketers’ daily workflow. ChatGPT can be a valuable tool for marketers looking to streamline their workflow and create effective content. For marketers looking to enhance their productivity, ChatGPT and other AI tools hold a lot of promise