【職場智慧】吸引Gen Z的新戰略，企業該如何準備？
隨著Gen Z群體陸續進入職場，這是一群對人生有獨特想法和追求的年輕人。為迎合趨勢，企業是否已調整好戰略呢？？Gen Z與我們所熟知的傳統僱員有所不同。他們不僅看重薪資，更追求在工作中找到更深的意義和價值。
- 追求與個人價值觀匹配
Gen Z認為企業除了追求利潤外，還應該對社會承擔更大的責任。Gen Z關注全球問題，如氣候變遷和社會平等。對他們來說，參與一家注重環境、社會和治理目標的公司至關重要。 - 理財與社會回饋並重
經歷全球金融危機的陰影，這一代更注重金融安全感。雖然金錢對Gen Z來說很重要，但他們更看重的是工作與社會的價值連結。企業提供的不應僅是薪酬，更應是一種理想和追求。 - 工作與生活的平衡
疫情改變了我們對工作的看法。讓Gen Z特別珍視工作與生活之間的平衡，但這並不意味他們不重視團隊合作。為他們創建更加自由、協同的工作環境將是關鍵。
想要吸引和留住Gen Z，企業不僅需要提供具吸引力的福利，還需要在更深層次上與他們建立聯繫，分享共同的價值觀和使命。此時，不僅是商業策略，更是企業文化的轉型與創新。
As the Gen Z cohort progressively enters the workforce, they are a group of young people with unique ideas and aspirations. Have businesses adjusted their strategies to fit the trends? Gen Z is different from the traditional employees we know. They value not only the salary but also seek deeper meaning and value in their work.
- Pursuit of Alignment with Personal Values
Gen Z believes that in addition to pursuing profits, companies should also bear greater social responsibility. Gen Z is concerned about global issues such as climate change and social equality. For them, it's vital to be part of a company that emphasizes environmental, social, and governance goals. - Balancing Financial Management and Social Contributions
Having experienced the shadow of the global financial crisis, this generation places more emphasis on financial security. Although money is essential for Gen Z, what they value more is the connection between work and social value. What businesses offer shouldn't just be a salary, but also an ideal and aspiration. - Work-Life Balance
The pandemic has changed our perception of work. It has made Gen Z particularly value the balance between work and life. However, this doesn't mean they don't value teamwork. Creating a more flexible and collaborative working environment for them is key.
To attract and retain Gen Z, businesses need to not only offer attractive benefits but also connect with them on a deeper level, sharing common values and missions. Now, it's not just about business strategy but also the transformation and innovation of corporate culture.