【商業熱話】Z世代持續影響職場生態 Generation Z continues to impact the workplace ecosystem
人力資源公司Paychex調查顯示，在眾多群體中，只有Z世代在勞動力市場呈現增長。隨著越來越多Z世代尋求全職和長期職位，而X世代開始退休，千禧世代進入收入高峰期，在職場上各世代的組成正在轉變。
Z世代是指出生於1997年至2010年的人口，是人類歷史上最多樣化、最受教育和技術熟練的一代。根據Oliver Wyman Forum及The News Movement對美國和英國的一萬名Z世代進行為期兩年的調查發現，疫情對他們的人生產生了嚴重影響，但他們比以往更強大和更務實，並堅決要求尋找符合自身價值觀的職業。
Z世代對公平薪酬、具包容性的政策和透明度抱有期望，如果企業無法實現這些特點，他們就會離開。他們追求薪酬平等和真正多樣包容的企業文化，讓他們產生歸屬感，並將公司的使命與利潤放在同等重要的位置。Z世代能迅速採納新興技術，促使領導層投資於能提高工作效率的技術。同時，他們將推動混合式和遠程工作，以及四天工作制。
相較老一代，Z世代更願意討論健康話題。他們看重企業有沒有提供有助於緩解壓力的福利，如休息日和休假制度。近三分一人認為，如果辦公室設有冥想室和按摩椅，他們會因而更頻繁地留在辦公室。Z世代可以激勵領導層關注員工的心理健康，並提供相關的員工福利。
對企業而言，為了留住Z世代的人才，最需要改變和適應的是給予他們即時的獎勵，如禮品卡、現金和度假等，讓Z世代保持快樂，並願意留在一個地方工作。
僱主方面，需要制定招聘和留任策略，將Z世代置於首位，充分展現這一群體帶來的獨特貢獻。
A survey by the human resources company Paychex reveals that only Generation Z is showing a growth trend. The report indicates that as more members of Generation Z seek full-time and long-term positions, Generation X is starting to retire, and the millennial generation is entering its peak earning years, resulting in a transformation of the workforce composition.
Generation Z, born between 1997 and 2010, is the most diverse, educated, and technologically skilled generation in human history. A two-year survey conducted by Oliver Wyman Forum and The News Movement, involving 10,000 members of Generation Z in the United States and the United Kingdom, shows that the pandemic has had a significant impact on their lives. However, they are stronger and more pragmatic than ever before, and they are determined to seek careers that align with their values.
Generation Z expects fair compensation, inclusive policies, and transparency. If companies fail to deliver on these aspects, they will leave. They will urge employers to establish company goals that promote a better society and place equal importance on the company's mission and profits. They will consistently advocate for pay equality and a truly diverse and inclusive corporate culture that fosters a sense of belonging. The adoption of emerging technologies by Generation Z will compel leadership to invest in technologies that enhance work efficiency. They will also drive hybrid and remote work arrangements, as well as four-day workweeks.
Compared to previous generations, Generation Z is more willing to discuss health-related topics. They value whether a company provides benefits that help alleviate stress, such as relaxation days and vacation policies. Nearly one-third of them stated that they would spend more time in the office if there were amenities like meditation rooms and massage chairs. They will motivate leadership to prioritise employees' mental health and provide relevant employee benefits.
For businesses to retain Generation Z talent, the most crucial aspect to change and adapt to is meeting their demand for instant gratification. Providing rewards and benefits that recognize Generation Z's performance, such as gift cards, cash incentives, and vacations, will keep them happy and encourage them to stay in one place.
Employers need to develop recruitment and retention strategies that prioritise Generation Z, fully showcasing the unique contributions this group brings.